PAW Patrol, a crew of search and rescue dogs, are the main characters in a Canadian computer-animated children's television series created by Keith Chapman. They work together on missions to protect the coastal communities of Adventure Bay and the surrounding area. Each dog has a specific set of skills based on emergency services professions, such as a firefighter, a police officer, and an aviation pilot. They are also equipped with special hi-tech backpacks called "pup packs" that contain tools relating to the pups' jobs. Spin Master has developed the show into a media franchise and released an ongoing line of toys based on it.